Funding the Future: Japan's Women-First Startup Fund

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A new fund in Japan supports female entrepreneurs and startups advancing women's roles in business, positioning Tokyo as a hub for innovation and growth.
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Kathy Matsui highlights how Tokyo is emerging as a hub for startups advancing women's roles in business.

This audio is generated by AI, so pronunciation and expressions may not be fully accurate. The narration is only in English.

Why Women-Led Startups Matter

Japan's first women-focused venture fund, WPower Fund I, addresses a stark gap: while women launch about 10% of new businesses in Japan, only about 2% of startup investment reaches female founders. Kathy Matsui, a founding General Partner at MPower Partners, calls this "an untapped well of talent and ideas." She adds, "Many women-led startups have brilliant concepts, but funding gaps prevent them from scaling. WPower Fund I is designed to change that."

The fund focuses on early-stage female-founded startups as well as those offering products or services that empower women, and aims to generate both financial returns and measurable social impact.

This is particularly significant in Japan, where structural barriers have long limited women's access to capital and leadership roles. By providing targeted support, WPower Fund I helps talented founders overcome systemic obstacles and accelerate their growth, ensuring that innovation is not stifled by a lack of resources.

Tokyo: Where Innovation Takes Off

Tokyo is not just Japan's capital—it is a global hub for business, finance, and technology. By investing in startups based here, WPower Fund I leverages networks, infrastructure, and international reach to help women founders scale from local ventures to global enterprises.

Matsui emphasizes that capital alone is not enough: "Tokyo provides the perfect launchpad. Access to mentors, peers, and networks is just as important as funding." With the city's concentration of corporate headquarters, research institutions, and accelerator programs, women-led startups have access to the expertise and ecosystem needed to thrive.

The fund is backed by the Tokyo Metropolitan Government, MUFG Bank, Ltd., Mitsubishi Estate, Shionogi, and MPower Partners, among others, with a target of up to eight billion yen in capital commitments. Anchor investors see supporting women-led ventures as more than just a financial strategy. MUFG Bank, Ltd. highlights that WPower Fund I aligns with its broader commitment to diversity, equity, and inclusion, and that fostering female leadership has the potential to reshape Japan's economy.

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Fund Structure Diagram  Image: courtesy of the Tokyo Metropolitan Government

Bridging the Gap

Women remain underrepresented in venture capital decision-making—only about 7% of decision-makers are female. Matsui believes WPower Fund I can create ripple effects: "By supporting women founders, we aren't just funding companies. We're helping to diversify the ecosystem itself."

The fund also provides mentorship, knowledge sharing, and strategic guidance, helping women founders navigate structural barriers and connect with the people and resources they need to grow. By tackling both capital and ecosystem gaps simultaneously, WPower Fund I seeks to strengthen Japan's innovation pipeline.

Startups that promote female participation do not just benefit women—they benefit entire economies. Matsui notes, "Investing in women-led businesses brings new ideas and perspectives that can transform industries." Evidence from global studies supports this: diverse teams are more likely to innovate, adapt, and succeed in competitive markets.

WPower Fund I blends social impact with economic impact, demonstrating that gender-smart investment is not just ethical—it is sound business strategy. By explicitly focusing on startups advancing women, the fund aims to maximize both measurable financial returns and societal benefits.

A Supportive Ecosystem to Drive Change

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Matsui discusses the importance of supporting female entrepreneurs and the role of venture capital in fostering inclusive growth.

Beyond funding, WPower Fund I fosters an environment where women entrepreneurs can network, share expertise, and learn from mentors and peers. Matsui adds, "We aim to provide the infrastructure and support women founders need to thrive globally."

This ecosystem approach ensures that women-led startups not only survive but scale and succeed internationally, positioning Tokyo as a leading hub for female entrepreneurship. In doing so, the fund also contributes to a broader cultural shift toward inclusive leadership and equitable opportunity in Japanese business.

The fund addresses two persistent challenges: the funding gap for women founders and the underrepresentation of women in leadership roles. By investing in startups that advance women's participation, WPower Fund I generates social impact while boosting economic dynamism.

Investors and partners believe this approach will influence Japan's startup ecosystem for years to come. Matsui reflects, "Supporting women founders helps transform the broader business landscape. We're unlocking innovation potential that has long been overlooked."

Kathy Matsui

Kathy Matsui is a co-founding General Partner of MPower Partners, Japan's first ESG-focused venture capital firm dedicated to supporting startups that tackle societal challenges. Matsui is widely recognized for pioneering Womenomics, a framework highlighting the economic power of female participation in the workforce and leadership. Through her research and advocacy, she has demonstrated that advancing women in business is not just a matter of equity, but a driver of  economic and business growth as well as innovation. With the launch of WPower, her team identifies high-potential startups led by women and those advancing female participation in business, helping them scale locally and globally.

Interview and writing by Lisa Wallin
Photos by Akiyoshi Yoko